Trademark & Licensing Administration 


The Trademarks and Licensing Program is administered under the Division of Administration and Finance Licensing Unit (DAFLU).  One of the most important functions of DAFLU is to protect and promote the indicia (marks, names and logos) of Alcorn State University.  The Coordinator of Trademark and Licensing and the Vice President for Media Relations work closely and in partnership with Strategic Marketing Affiliate Licensing Company (SMA) to monitor commercial and internal use of ASU indicia.

Individuals, groups and organizations, both on and off campus, seeking to use any version of ASU indicia must have prior approval and the item must be purchased from an official SMA licensee. In addition, all vendors and groups must have their artwork approved prior to production. This also includes sale to university departments, campus organizations and recognized student organizations. Promotions and advertising are included as well.  All vendors who manufacture items imprinted with Alcorn State University trademarks (to the public or to ASU retail outlets) are required to be licensed.  

Whenever individuals or entities contract with ASU for goods or services request permission to use the Alcorn State University logos, trademarks, and word marks to imply or explicitly state a relationship or partnership with ASU, that request should be made through the Division of Administration and Finance Licensing Unit, and then it must be approved in writing by Media Relations. Approval is granted based upon each situation and the university's name and/or marks may not be used in any way that could state or imply an endorsement.

In summary, the Trademark and Licensing program exists to:

  • Ensure proper use and application of the trademarks associated with ASU;
  • Initiate the development of new trademarks and/or eliminate old ones as it deems necessary or desirable, subject to the approval of the President;
  • Strengthen the trademarks through relationships with retailers, licensees, campus departments, student organizations, alumni, and fans;
  • Enhance ASU’s marketing and brand recognition efforts by allowing licensed companies to use its trademarks on merchandise;
  • Generate revenue, and
  • Authorize the use of the marks on high quality and tasteful merchandise.


Strategic Marketing Affiliates (SMA) is the licensing representative for the university. SMA is responsible for administering ASU's licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.