Academics

Do's and Don'ts

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DO  maintain your accounts. Update daily, if possible. (But DON’T update so much that your posts become white noise.)

DO share articles, videos, blog posts and other content that people in your target industry, or at your target organization(s), will find useful.

DO promote yourself. Share your accomplishments, articles you’ve written, professional challenges you’ve overcome, etc. (But DON’T come across as a braggart. It’s a fine line.)

DO engage your peers, both current and future. Ask and answer questions, join conversations and groups, comment on others’ updates, retweet, etc.

DO remember whom you are “talking” to. On Facebook, for example, you are sharing information with everyone that you have added as a friend. On Twitter, you are sharing information with everyone… period. Twitter is a public network.

DO check – and be sure you completely understand – privacy settings.

DO present yourself with consistency. Ensure your LinkedIn, Twitter bio and Facebook page show the same job histories and expertise.

DO “network in fertile soil. Social media sites can be a great way to network with colleagues and stay abreast of new information and trends. That is, make sure you are interacting in trusted communities.

DON’T share too much information (TMI), especially information of a personal nature.

DON’T neglect to proofread your social media posts as carefully as you would your resume.

DON’T forget that people may have a different sense of humor and viewpoints.