Internal Approval Process

Student organizations and university departments who wish to use Alcorn State University marks on apparel (such as t-shirts, hats, sweatshirts, etc.), gift items (such as mugs, key chains, jewelry, etc.) and miscellaneous items (such as flags, signs, etc.) must follow these steps. 


  • Download the Internal Licensing Approval Form;
  • Contact the vendor you wish to use and create a proof of the artwork/product to be approved. All items with an Alcorn State University trademark (name, logo, etc.) must be manufactured by an Alcorn State University licensed vendor;  

Once the artwork/product proof and approval form is received, the Trademark and Licensing Coordinator will review the submission. After the review has been completed, you will be contacted confirming approved as shown, if any changes are required, or if the request has been denied along with an explanation.  Typically, the review process is 2-5 university business days. Each request is reviewed on a case-by-case basis to ensure compliance with ASU policies;

If the artwork/product proof is approved, contacts the vendor to finalize the design and have them submit the design on Strategic Marketing Affiliates’ "Approvals on Demand" website.  If your artwork/product proof is not approved, but will be with corrective changes, you will receive an email clarifying the changes needed for approval. Should this occur, you have the option to redesign the artwork/product proof and start the approval process over; It is your responsibility to ensure the vendor makes the corrective changes and submits the design on Strategic Marketing Affiliates’ "Approvals on Demand" website;

  • If you are using university funds to purchase merchandise, utilize the established university procurement process to obtain a purchase order;
  • If you are using a grant account to purchase merchandise, approval from the Office of Grants and Contracts must be obtained prior to submitting the request;

Approval to use an ASU’s trademarks for any project does not constitute approval to use the trademark again, or in connection with any other item, or to change the design in any way. Merchandise produced without authorization may be considered counterfeit and subject to all available legal remedies.


Should you have any questions about the process, contact the ASU Trademark and Licensing Coordinator.