Frequently Asked Questions
What is a trademark or service mark?
A trademark or service mark is a word, name, phrase, symbol or
any combination thereof that identifies and distinguishes goods or services of
one party from those of others. A trademark is a brand name. Rights in
trademarks arise as a result of the use of the marks in commerce to identify
the source or origin of goods and services. In addition, a trademark remains
the property of the owner so long as the owner continues to use it properly and
protect its authenticity as a trademark.
What qualifies as a trademark, logo or symbol?
Any mark, name, logo, symbol, nickname, abbreviation, word,
mascot, slogan, uniform insignia or landmark that is associated with Alcorn
State University and is distinguishable from any other university, team or
organization. Please refer to the Identity Standards Manual and Editorial Stylebook.
Who must be licensed?
individual or company that wishes to receive Alcorn State University's express
permission to use any or all of its trademarks/logos on products or for
services sold in the marketplace, whether wholesale, retail or online. Other
activities, such as some noncommercial use of trademarks/logos, may or may not
need to be licensed. Some activity may constitute fair use or free speech so as
not to require license. Advice in that regard should be sought from the
Trademark and Licensing Coordinator.
What products cannot be licensed?
Alcorn State University will not license an activity which it
believes would disparage the university or any of its trademarks, or would be
libelous, slanderous, harassing, or in violation of local, state or federal law
or constitute an unfair trade practice. Alcorn State reserves the right to refuse any license at any
time for any reason, in its sole discretion.
How can you obtain a licensing application?
You can obtain an application for a License Agreement directly
from Strategic Marketing Affiliates.
Does all artwork have to be
submitted for approval?
Yes. All art designs must be submitted and approved by the Trademark and Licensing Coordinator prior
to merchandise being produced.
How are the Alcorn State University’s trademarks able to be
used with other Trademarks (co-branding)?Any use of Alcorn State University marks with other trademarks must be
approved by the Trademark and Licensing Coordinator or through a University contract.
How much does it cost to become
licensed?The cost for a Standard License Agreement is:
- $100 non-refundable application fee and
- 10% royalty fee for Alcorn State University products.
Please refer to the Alcorn State University Strategic Marketing Affiliates website for more
If I am a student or from a department of Alcorn State
University, do I need to ask permission to use a trademark?
Yes. Student organizations and university departments must
complete and submit the Internal Licensing Approval Form.
It is important for Alcorn State University to protect its trademarks.
If the product is
not going to be resold, does it have to be produced by a licensed vendor?Yes. All items bearing Alcorn State University marks must be produced by a Licensed Vendor
whether they are for resale or not.
Are any requests exempt from royalties?
Generally, items are subject to royalties; however, each
request is reviewed on a case-by-case basis.
What does Alcorn
State University do if unlicensed merchandise is discovered in the marketplace?Merchandise produced without authorization may be considered counterfeit
and subject to all available legal remedies.
How long do requests usually take to process?
Typically, the review process is 2-5 university business days.
Each request is reviewed on a case-by-case basis to ensure compliance with
Alcorn State University policies.
How can I obtain a list of licensees?
A list of licensees can be obtained through Strategic Marketing Affiliates, the Licensed University Vendors
page and the Trademark and Licensing Coordinator.
Is it acceptable to alter an Alcorn State University Trademark?
No. At no time can Alcorn State University’s Trademarks be
altered. Altering a mark would
hurt its integrity and dilute the strength and value of Alcorn State
University’s marks. This action may
be considered as trademark infringement and aggressive legal measures will be
pursued to protect the university’s brand.