Student and Campus Use


Prior to production and sale on campus of any merchandise that includes ASU’s marks, names, or logos, written approval by the Division of Administration and Finance Licensing Unit must be obtained.  Use of a university mark with an organization name implies association with the university. Therefore, only those student organizations that are officially recognized by the Student Government Association (SGA) and official campus departments are allowed to use ASU’s trademarks in conjunction with their organization's name.  Student Groups may not sell on game days, as licensed merchandise sales are governed by the University Bookstore Contract.

Any product bearing ASU’s trademarks or a specific departmental logo MUST be purchased from licensed manufacturers. Using an officially licensed company to manufacture a product ensures that the company has provided the correct product liability insurance and other documents. The university has many nationwide licensees and numerous in-state and locally licensed companies. Click here for list of Licensed Vendors.

University departments and official student organizations may create or purchase items for internal use bearing the names, trademarks, and logos of Alcorn State University. The design approval must be granted by DAFLU.  Registered student organizations, student sports teams, residence hall organizations and university departments may use Alcorn State University’s names, marks or logos.  Such use must: 1) reflect positively on the university; 2) Be produced by a licensed vendor of Alcorn State University, and be pre-approved by the Division of Administration and Finance Licensing Unit.  The following guidelines apply to campus departments, groups, individuals, or student organizations: 

  • ITEMS FOR RESALE Alcorn State University-marked items that are purchased by any department, group, organization, or individual for resale to a general audience will be subject to a royalty payment. All such items must be pre-approved in writing by DAFLU and any items purchased MUST come from a licensed supplier.  
  • ITEMS FOR USE BY GROUP MEMBERS ONLY Alcorn State University-marked items that are purchased or produced by any department, campus organization, or student group for use by its own members will not be subject to a royalty payment. All such items must be pre-approved in writing by DAFLU and any items purchased MUST come from a licensed supplier.  
  • ITEMS TO BE GIVEN AWAY Alcorn State University-marked items that are purchased or produced by any department, group, or individual for give-away purposes will not be subject to a royalty payment. All such items must be approved in writing in advance by DAFLU and any items purchased must come from a licensed supplier.   
  • CLASS PROJECTS Items produced as part of a class project will not require a license or payment of royalties. All such items, however, must have written approval for their production from DAFLU and any items purchased MUST come from a licensed supplier. 
The university is not required to pay royalties to itself for purchases of services or products that are a necessity for faculty and staff to perform their job (i.e. equipment, services, uniforms, educational tools). However, the university attempts to avoid unfair competition with other retailers and service providers and therefore, may not exempt itself from paying royalties on the purchase of goods that are to be resold to members or to the general public, regardless of the purpose of the sale.  Contact DAFLU Trademark and Licensing Coordinator to determine if royalty fees will apply.