Kimball P. Marshall, Ph.D.
Alcorn State University – MBA Program - 9 Campus Drive, Natchez, MS 39122
Phone: 601-442-1462 E-mail: kimballpmarshall@bellsouth.net
Biography
Kimball P. Marshall, Ph.D. is a Professor of Marketing in the School of Business at Alcorn State University. Dr. Marshall's research addresses services marketing, economic development, product commercialization, art and music marketing, and government technology and economic development policies. Dr. Marshall’s background combines social research with solid business credentials and experience. Dr. Marshall completed his Ph.D. in Sociology at the University of Florida in 1975 and post-doctoral fellowships in statistical modeling at Texas A&M University (1975-76) and public policy studies at Syracuse University (1977-78). In 1986, Dr. Marshall was awarded an MBA by Washington University. Dr. Marshall directed the Social Science Computer Center at Washington University from 1980 until 1982 and served as the Director of Business Computing Services for the School of Business at Washington University from 1982 until 1986. Dr. Marshall has also served as a product manager, manager of market research, and pricing manager with public corporations in the computer and telecommunications industries.
Dr. Marshall has served on the Board of Directors of the Marketing Management Association, is a Past-President and a permanent member of the Board of Directors of the Atlantic Marketing Association, and is a past-President of the Association of Collegiate Marketing Educators and continues to serve on the Board of Directors of that association. Dr, Marshall is also a member of the Board of Directors of the Jefferson Comprehensive Health Center headquartered in Fayette, Mississippi.
Dr. Marshall's consulting experiences include new product development, market assessments, marketing of public policy programs, technology transfer, medical and health care marketing, marketing of public education, and business ethics. In 1997 and 1998, Dr. Marshall served as a NASA ASEE Fellow at the Stennis Space Center where he studied state and federal technology transfer programs. Professor Marshall has published books on computer applications in social research, business information processing, and technology commercialization, and many refereed journal articles related to market research, marketing information systems, marketing education, international marketing, public policy, not-for-profit marketing, marketing of public education, technology transfer, and economic development.
Dr. Marshall's work has been presented in professional journals including The Journal of Public Policy and Marketing, The Journal of Business Ethics, The Journal of Marketing Education, The Journal of Non-profit and Public Sector Marketing, The Journal of Applied Business Research, The Journal of Professional Services Marketing, The Journal of Global Business, The Journal of Education for Business, International Business Schools Computing Quarterly, and the Journal of Pharmaceutical Marketing among others. Dr. Marshall reviews for Health Marketing Quarterly, The Journal of Nonprofit and Public Sector Marketing, and The Journal of Business Ethics. Dr. Marshall has published three books, Government Program and Policy Impacts on Technology Development, Transfer and Commercialization (editor with William Piper and Walter Wymer, Hayworth Press 2005), Computing Applications for the Social Sciences (with Larry Hall), (Wadsworth1992), and Marketing Information Systems: Creating Competitive Advantage in the Information Age (Southwestern Publishers 1996), and Sistemas de Informacion de Mercadotecnia (Spanish edition of Marketing Information Systems) (International Thompson Editores 2000).
Dr. Marshal has most recently published articles on consumer driven health care and patients willingness to accept treatment for pain with narcotics in the International Journal of Pharmaceutical and Health Care Marketing, an article on cultural lag and psychotropic prescriptions in the journal Research in Social and Administrative Pharmacology (Great Britain), and, in the Marketing Management Journal, a recent article addressing social marketing issues associated with low birth weight infants in Mississippi.
SPEAKING AND INTERVIEW TOPICS: Economic Development, Technology Development, Public Education, Art Marketing, Music Marketing, Health Care Marketing
REFERENCES: Available upon request.