An Alcorn State University fundraising professional shared her expertise with colleagues from across the country during an annual conference.
Pamela Mitchell, who serves as manager of Advancement Services for Institutional Advancement, presented during the Council for Advancement and Support of Education (CASE) District III Annual Conference on Sunday, Feb. 26, in Atlanta. Her topic was “How to Eat an Elephant: Segmenting Data to Smash Fundraising Goals.”
The presentation allowed Mitchell to relate to her colleagues from schools across the country and brainstorm methods to tackle similar challenges.
“It was an absolute honor to present to my peers and share my insights,” said Mitchell. “It was an eye-opening experience to see the commonalities we share with other schools across the nation and the obstacles we are all tasked with overcoming. I feel blessed to have been able to discuss what works for me and to guide others in their pursuit of enrichment in their roles as fundraising professionals.”
Mitchell aimed to encourage her peers to embrace data collection in their efforts.
“I wanted participants to realize the importance of collecting data in their philanthropic efforts so that institutions could identify their donors. There is no ‘one size fits all’ solution to communicating with constituents. If we want to meet them where they are, we must know who they are. Once we know that, we can develop more targeted strategies that help us reach our fundraising goals.”
Some of Mitchell’s highlights include networking with peers and learning more about her field. She’s grateful for the experience.
“Everything about the conference was amazing; the atmosphere, the environment, and especially the other topics presented. What I enjoyed most about presenting at CASE was the opportunity to network with so many people and connect with like-minded professionals. I was able to share my experiences as an advancement services professional and gain invaluable knowledge that I could apply to my role at Alcorn and my career in higher education.”
Mitchell will present at the Association for Fundraising Professionals’ AFP Icon Conference in New Orleans in April.