Dr. Elizabeth Myles talks agricultural marketing on The Marketing With Myles Radio Show
WPRL 91. 7 FM at Alcorn State University has added Dr. Elizabeth Myles as a host of an agricultural marketing show.
The Marketing With Myles Radio Show airs every Tuesday from 2-2:30 p.m. The show will inform the audience of news and topics in agriculture that will include market research and diversification, direct marketing, branding and promotion, marketing plan development, and much more. The show will also feature local farmers and others in the agricultural profession.
"My objective is to inform the audience of exciting news and topics surrounding the environment and trends of agricultural marketing," said Myles.
Myles will use the opportunity to explain the importance of building a brand in the field of agriculture.
"People should know that agricultural marketing is available in their marketing channels. Having a market, branding the product, telling your story, and having a strong social media presence is critical to the success of agricultural marketing. Most importantly, you must have a quality and safe product, meet the criteria, and have a strategy for your market."
The show offers a stage to agricultural professionals to market their businesses to serve the state of Mississippi.
"The show provides a platform for small farmers, buyers, agribusiness professionals, and agribusinesses to inform the listeners of their services, which could impact Mississippi's economy."
For more information about The Marketing With Myles Radio Show, contact Myles at 601-877-3947 or 601-443-1539.
